From our team in France
Instagram marketing guides
for home bakeries & cake businesses.
Write your bakery bio, photograph your cakes, plan your posts and handle customer inquiries. Practical examples for home bakers, pastry makers and caterers, shaped by our French food culture and creative know-how.
Choose your starting point
Instagram Bio for a Home Bakery: 3 Examples
Write an Instagram bio for your home bakery with three examples, a profile checklist and clear wording for your cakes, location and order inquiries.
Read the guideHow to Take Cake Photos With Your Phone
Learn how to photograph cakes with your phone: window light, simple backgrounds, useful angles and faithful editing for your bakery Instagram.
Read the guideHow to Take Cake Orders on Instagram
Take cake inquiries through Instagram with a clear DM workflow, reply templates and a checklist for quotes, pickup details and order confirmation.
Read the guideAI for Bakery Marketing: A Practical Guide
Use AI for bakery marketing with a caption prompt, factual brief and human review checklist. Keep your real products and culinary know-how at the center.
Read the guideInstagram Content Ideas for Bakers: A 2-Week Plan
Plan two weeks of bakery Instagram content with six practical post ideas, a reusable calendar and prompts that show your products, craft and ordering process.
Read the guide12 Instagram Captions for Cakes You Can Adapt
Adapt twelve cake caption examples for birthdays, weddings, pastry details and order inquiries. Add your real flavors, location and voice before posting.
Read the guide